Raw Honey Guide
Original research · n = 222 brands · 286 listings

32 of 42 brands we list more than once sell several floral varieties.

We grouped every branded listing in our 304-honey catalogue by brand and counted distinct floral sources. 190 of 222 brands (86%) show one floral source, but 180 of those have a single listing, so one is the only possible count. Among the 42 brands we list two or more times, 32 (76%) span two or more floral sources.

So the catalogue does not show that honey producers specialize in one variety. It shows that we list most producers once. When a producer appears again, it is usually because it sells another variety we cover.

Last updated:

Methodology at /learn/methodology · dataset CC BY 4.0 at /open-data

Total brands
222
286 branded listings
One floral source
190
180 of them have one listing
Listed 2+ times
42
32 span 2+ floral sources
Widest range
5
Ames Farm · 6 listings

The breadth distribution

The one-floral bar holds 190 brands; 180 of them appear once in the catalogue. Above it: 23 brands with two, 7 brands with three, 1 brand with four, 1 brand with five floral sources. Mean breadth is 1.2; the median is 1.

  • 1 floral
    190 brands (86%)
    85.6%
  • 2 florals
    23 (10.4%)
    10.4%
  • 3 florals
    7 (3.2%)
    3.2%
  • 4 florals
    1 (0.5%)
    0.5%
  • 5 florals
    1 (0.5%)
    0.5%

How to read this. Each row is a breadth: the number of distinct floral sources among a brand’s listings in our catalogue. The bar is the number of brands with that breadth, out of 222. A brand with one listing always lands in the top row, which is why that row is so large.

The 32 multi-floral brands

22 of the 32 are U.S. producers. The widest, Ames Farm, has 6 listings across 5 floral categories. The table lists each brand’s floral sources in our catalogue.

BrandFloralsListings
  • Ames Farm56USABuckwheat, Clover, Linden, Other, Wildflower
  • The Appalachian Beekeeping Collective44USAAcacia, Linden, Other, Sourwood
  • Bee Friends Farm35USAOther, Tupelo, Wildflower
  • Weeks Honey Farm35USAAvocado, Other, Wildflower
  • Honey Acres34USAClover, Linden, Wildflower
  • Mitchem Bee Company34USAOrange Blossom, Other, Tupelo
  • Gil's Honey Bees33USABuckwheat, Other, Wildflower
  • San Diego Honey Company33USAAvocado, Other, Sage
  • The Bee Charmer33USASage, Sourwood, Wildflower
  • Airborne Honey25New ZealandClover, Other
  • 1992 Honey Co22BrazilOther, Wildflower
  • Balparmak22TurkeyChestnut, Other
  • Bee Inspired Goods22USABlueberry, Sourwood
  • Bee-Licious Honey22USAClover, Other
  • Bill's Bees22USAAvocado, Wildflower
  • Built By Bees22USASourwood, Tupelo
  • Crystal's Honey22USAOther, Wildflower
  • Hansen Honey Farm22USAAcacia, Other
  • Hédène22FranceAcacia, Linden
  • Honey Hive Farms22USAOrange Blossom, Other
  • Honey Pacifica22USAEucalyptus, Sage
  • La Tienda del Apicultor22SpainOrange Blossom, Wildflower
  • Laconic Foods22GreeceOrange Blossom, Other
  • Las Reinas22MexicoAvocado, Other
  • Mill Creek Apiary22USABlueberry, Other
  • Rigoni di Asiago22ItalyAcacia, Wildflower
  • Smiley Honey22USALinden, Tupelo
  • The Beekeeper's Daughter22USAOrange Blossom, Other
  • The John Russell Honey Company22CanadaBuckwheat, Clover
  • True Love Honey22USAOther, Wildflower
  • Váraljai22HungaryAcacia, Linden
  • Worker B22USAOther, Wildflower

A pattern worth flagging. Every brand in this table sells from a single origin in our catalogue. Breadth here means several honeys from one country, not a distributor blending honey from many countries.

Where multi-floral brands are

The USA has 22 of the 32 multi-floral brands (27.8% of its 79 brands). It is also the origin where we list the most producers more than once: 25 brands. No other origin has more than one multi-floral brand. The share tracks how often we list a producer twice, not how producers in each country work.

OriginMulti-floral shareMulti2+ list.Brands
  • USA
    28%
    222579
  • Hungary
    25%
    114
  • Turkey
    25%
    114
  • Mexico
    20%
    115
  • Brazil
    14%
    117
  • Canada
    13%
    118
  • France
    13%
    118
  • Greece
    13%
    118
  • Spain
    13%
    128
  • Italy
    10%
    1110
  • New Zealand
    5%
    1519
  • Other
    0%
    0132
  • Australia
    0%
    0115
  • Germany
    0%
    006
  • UK
    0%
    006

Origins with four or more brands. Multi = brands spanning 2+ floral sources; 2+ list. = brands with two or more listings. “Other” pools countries outside the catalogue’s 15 named origins.

Sample-size caveat. Outside the USA every origin has at most one multi-floral brand, so a rate like 25% for an origin with four brands is one producer. New Zealand has 5 brands listed more than once but only 1 multi-floral brand: the rest list two Manuka grades, which count as one floral source.

What this catalogue can and cannot say

  1. 1. It cannot measure a producer’s range. We add one verified product per variety and region, so 180 of 222 brands appear once. A beekeeper who sells five honeys on their own website can appear here with one.
  2. 2. Repeat brands usually sell several varieties. 32 of the 42 brands with two or more listings span two or more floral sources. The 10 that do not list two honeys from one category: Manuka (Comvita, Egmont Honey, Manuka Health, Steens); Other (Apícola Cinco Villas, Big Island Bees, Nirwana, Rare Hawaiian); Clover (Cox's Honey); Eucalyptus (Beeman Honey). The Manuka brands list two grades of the same honey.
  3. 3. Some varieties are tied to one region. Tupelo, sourwood and sage come from one region each (see the monofloral map), so the producer’s address is part of the check when you buy them.

How to use this when you shop

  • For a region-bound variety, buy from that region. Tupelo from the Florida and Georgia river swamps, sourwood from the Appalachians, sage from Southern California. The producer’s address is the first check.
  • A brand you have not heard of is normal. 180 of 222 brands appear once in our catalogue. See brand fragmentation for the brand counts.
  • Search by variety and region. Use /browse to filter by floral source, and /local to find producers near you.

Known limits of this analysis

  • Catalogue, not a brand’s full range. We count distinct floral sources among a brand’s listings in our catalogue, not everything the brand sells. A brand may sell more varieties than we list.
  • “Other” is a coarse bucket. The catalogue uses a fixed list (Clover, Wildflower, Mānuka, Orange Blossom, Buckwheat, Acacia, Lavender, Tupelo, Sage, Sourwood, Eucalyptus, Blueberry, Avocado, Linden, Chestnut, Heather, Other). Honeys outside it, such as gallberry, goldenrod, thyme or beech honeydew, all count as one “Other” category, which under-counts breadth for brands that sell several of them.
  • Curated catalogue, not a retail census. Supermarket brands, which usually sell many lines under one name, are not included.
  • Snapshot, checked October 7, 2026. An earlier version of this page (May 2026) reported that 86% of 168 brands shipped one floral, from a 210-listing catalogue that had not been checked against live product pages, and drew a specialization conclusion from it. That catalogue’s brands and figures are withdrawn; the numbers here come from the verified catalogue.

Frequently asked questions

Why do 86% of brands in the catalogue show one floral source?▾
Mostly because 180 of the 222 brands have a single listing, and a brand with one listing can only show one floral source. We add honeys variety by variety and region by region, so most producers appear once. Only 10 brands have several listings that are all the same floral source. The figure measures our catalogue, not how many varieties those producers sell.
Which brand sells the most floral sources?▾
Ames Farm (USA): 6 listings across 5 floral categories (Buckwheat, Clover, Linden, Other, Wildflower). Of the other brands, 1 spans four, 7 span three, 23 span two and 190 span one. "Other" counts as one category, so a brand's dandelion or goldenrod honey and its gallberry honey would count once together.
Which origins have the most multi-floral brands?▾
The USA: 22 of its 79 brands span two or more floral sources, because it is the origin where we list the most producers more than once (25 brands). No other origin has more than one multi-floral brand. New Zealand has 5 brands with two or more listings but only 1 spans two floral sources, because the others list two Manuka grades.
How does this differ from the brand-fragmentation finding?▾
Brand fragmentation counts how many brands share the catalogue (222 brands for 286 branded listings, HHI 60). This page looks inside each brand: how many floral sources its listings cover. Both numbers are driven by the same thing, the way the catalogue is built, which is why we report them as descriptions of the catalogue rather than of the honey market.
Does any of this apply to supermarket honey?▾
No. Supermarket brands such as Sue Bee, Local Hive and Nature Nate’s are not in this catalogue. They typically sell clover, wildflower, raw, organic and squeeze-bottle lines under one name. This catalogue lists single-variety and regional honeys, one verified product per variety and region.
Why does a brand with several Manuka grades count as one floral source?▾
The catalogue's floralSource field records the plant, not the grade. Comvita, Egmont Honey, Manuka Health and Steens each have two Manuka listings at different UMF or MGO grades, and each counts as one floral source. For a grade-by-grade price walkthrough see /learn/manuka-umf-mgo-decoder.
Which honey varieties should I prioritize when choosing between single-floral and multi-floral brands?▾
Strategic honey variety selection depends on your specific needs and brand specialization patterns. For single-floral specialty producers: Tupelo honey $19-29 (never crystallizes, buttery character from Apalachicola specialists), Sourwood honey $14-23 (Appalachian ridgetop producers with transparent harvest locations), Sage honey $15-20 (California chaparral terroir from single-region beekeepers), Buckwheat honey $9-23 (ORAC 16,000+ antioxidants from dedicated dark honey producers). For multi-floral brand convenience: Clover honey $9-15 (baseline sweetness versatile cooking), Wildflower honey $13-24 (regional botanical complexity), Orange Blossom honey $12-24 (citrus sophistication perfect for baking), Lavender honey $11-17 (herbal elegance for afternoon tea), Acacia honey $9-16 (delicate floral clarity slow crystallization). Budget-conscious shoppers benefit from multi-floral brands offering variety pack sampling, while specialty honey enthusiasts should target single-floral producers for authentic terroir expression and provenance transparency.
What about brands that sell honey at farmers markets but not online?▾
They are not in the catalogue. Every listing needs a live product page we can check for price and availability, so producers who sell only at markets, through honey shares or by word of mouth are missing.
How should this change how I shop?▾
Three implications. (1) Brand portfolio breadth is a genre indicator: a brand with one floral on its website is most likely a small specialty producer; a brand with a dozen florals is most likely a multi-region distributor or a commodity packer. Both can produce excellent honey but the value proposition differs. (2) For very specific florals (Tupelo honey $19-29, Sourwood honey $14-23, Sage honey $15-20, single-region Mānuka honey UMF 15+ $39.99), prefer single-floral brands — their incentive is to get that one variety right. (3) For everyday-table or gift-pack scenarios, the few multi-floral brands are convenient because they let you sample a portfolio under one accountable label.

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